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Branding
Lobo Energy required a modern and innovative brand identity that would represent reliability, trust, growth, and nature. We were responsible for guiding UNM and Lobo Energy in their brand strategy and brand development processes.
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The University of New Mexico implemented a new energy conservation initiative called Lobo Energy throughout their campus to reduce utility consumption. Lobo Energy provides assistance to the University, as requested, for management and supervision of the planning, design, engineering, contracting, energy-conservation, and commissioning services for assigned projects. UNM approached EZIO Creative to create a series of motion graphic business explainer videos. The series was designed to educate students, faculty, and residents about the energy-conservation strategies and methods that Lobo Energy was performing to lower the university's carbon footprint and reduce utility consumption. The value in educating the public and leading the way in energy conservation has helped save the university over $115 million since 2008. The goal is to continue this mission and potentiate its impact through increasing brand awareness and energy conservation education through this video series.
Lobo Energy required a modern and innovative brand identity that would represent reliability, trust, growth, and nature. We were responsible for guiding UNM and Lobo Energy in their brand strategy and brand development processes.
