AWIT

AWIT's branding was outdated and old fashioned which did not hit the mark with the fast paced technology sector and executive target audiences they were trying to attract. Therefore, it was critical to pivot and modernize their brand to broaden its target audience and stand out in the tech industry. We were able to successfully design a stylish and powerful logo that stands strong in the crowded market of women in tech non-profits. We also established a vibrant color palette that embodies AWIT's values and symbolism. Lastly, we created collateral templates and branding guidelines for AWIT's internal team to utilize in their business development.

We designed and launched several advertising campaigns to improve brand awareness, course registrations, and lead conversions. We helped AWIT grow their social media accounts over 500%, while improving paid course enrollments by 25% in less than 2 months. We managed their social media accounts and created a variety of content to improve reach, impressions, growth, and interactions.