After performing market research and engaging with the AWIT team. We were able to design and establish a groundbreaking marketing strategy that would allow AWIT to reposition their brand. While, formulating a marketing approach to succesfully penetrate a crowded market in a clear and effective way. We performed a situation analysis to determine the target market, through which we developed user personas. We set marketing objectives and performance targets. Plus developed and implemented the following assets: branding & messaging strategy, lead capture process, sales funnel, pricing strategy, distribution strategy, promotion strategy, SEO & SEM strategy, social media strategy and calendar.